Nissan Innovation Games
Innovative Brand Activation
London | Barcelona | Amsterdam | Madrid
Welcome to a showcase of one of our most dynamic projects—the Nissan Innovation Games. This unique brand activation was designed to highlight Nissan's cutting-edge technology and their sponsorship of the UEFA Champions League. Over an eight-week digital campaign, we crafted an immersive experience featuring football ambassadors Eden Hazard, Philippe Coutinho, and Lieke Martens.
Our innovative approach included designing custom pitches and challenges that tested the best freestyle footballers and influencers from across Europe. These events took place in iconic cities like London, Barcelona, Amsterdam, and culminated in a thrilling final in Madrid. The campaign generated 40 pieces of content, achieving a 350% growth in Nissan's Instagram channel, 2.4 million YouTube views, and an organic reach of 270,000