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Smile Train

Outdoor Activation

Catching the eye of visitors going to and from Kings Cross Station in London, this outdoor activation was for cleft palate charity Smile Train. We installed an interactive billboard at the station to surprise by-passers every three minutes and spread the message (and a smile) across London.

Location
UK
For World Smile Day, cleft palate charity Smile Train wanted a fun, lighthearted way to communicate a serious message about the frequency of cleft births and lack of information surrounding them.

Our visionaries conceptualised a simple, stand-out activation in a prime place outside a busy London train station, with a “mysterious hand” distributing free gifts and Smile Train marketing material.

Create moments that
must be captured

Epic design inspires action. We create activations that are a journey so unforgettable that it must be captured. An experience that has to be shared: online and with friends. Our storytelling captivates, engages, inspires.

Our designers start with a creative 3D concept, let’s show you how we can transform your space…